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CX, CXM and CRM: what they are and what for

CX, CXM and CRM: what they are and what for

If CX is the perception that consumers have of your organization, Customer Experience Management (CXM) is your strategy to control it. What is Customer Experience? Do you remember how you felt during the last purchase you made? That’s what customer experience is...
CX, CXM y CRM: qué son y para qué sirven

CX, CXM y CRM: qué son y para qué sirven

Si la CX es la percepción que los consumidores tienen de tu organización, la gestión de la experiencia del cliente (CXM) es tu estrategia para controlarla. ¿Qué es Customer Experience? ¿Recuerdas cómo te sentiste durante la última compra que hiciste? De eso se trata...