Technology creates new business opportunities and opens up new markets.
What is digital transformation?
Digital transformation is the realignment of technology, business models and processes, aimed at delivering greater value to customers and employees to compete in the digital economy.
The digital leap offers competitive advantages in the short and long term, such as making processes more efficient; improving productivity; creating new business opportunities; reducing cost and improving the customer experience and their relationship with the brand.
In this gradual process according to the needs and capacities of each company, technology is a means, not an objective or a strategy.
Digital transformation should not be a chaotic or traumatic process.
It is not necessary to integrate all the technologies within the reach of companies, but rather those that are key to the organization.
Under a contemporary and humanized vision, the current and future business model must:
• Focus on the customer experience and the digital environment.
• Improve customer acquisition, conversion and loyalty through greater monitoring of their data.
• Decentralize work, increase team mobility and promote communication between employees.
• Implement integral solutions for all areas involved in the commercial process.
• Improve efficiency in all internal processes of the value chain.
• Delve into data analysis to convert information for predictive analytics.
• Use of artificial intelligence.
Therefore, some essential actions are the design of a customer´s life cycle map, the measurement of the results, the correction of errors in real time and the future planning according to the data obtained.
The acceleration of digital transformation in front of Covid
87% of companies globally are in plans to adopt cloud computing services. (Deloitte)
Many organizations continue with outdated and unprofitable work processes due to the fear of failure during the integration of new technologies in all areas of the company.
However, this health crisis seems to require an immediate response to develop and implement digital solutions, automating processes and solutions in the cloud; and facilitating remote work for your collaborators.
To maintain the continuity of the operation, it has become essential to agilely integrate technology and digital platforms that support connectivity and collaboration.
How to choose the best path to digital transformation
Those companies that did achieve success in digital transformation implemented some technologies more than others.
Ensuring a gradual, correct and effective transformation not only requires first-rate technological solutions, but should also be implemented by experts who understand the needs, are able to integrate correct solutions and offer support in the processes.
An inclusive company demonstrates its ability to help change the trajectory of a company and add value, making the business move up.
What is worth investing in? What are the competencies and processes that companies must have in order to make these decisions? How to implement these solutions in a safe and secure way?
Let us offer you 30 years of TELNORM´s experience leading, training and supporting our clients through multiple waves of change and technological evolution. Contact us.