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CX, CXM and CRM: what they are and what for

CX, CXM and CRM: what they are and what for

If CX is the perception that consumers have of your organization, Customer Experience Management (CXM) is your strategy to control it. What is Customer Experience? Do you remember how you felt during the last purchase you made? That’s what customer experience is...
Metrics and ROI of CX

Metrics and ROI of CX

Elevated CX metrics mean little without an associated increase in financial results. 74% of consumers will abandon a brand if they find the buying process too complicated. Only in the United States, customers who switch brands due to bad CX cost businesses $ 1.6...
Cybersecurity and digital transformation

Cybersecurity and digital transformation

Digital transformation should not be approached outside the context of proper cybersecurity. At times of accelerated digital transformation and work at distance, it is impossible to see cybersecurity devices as an expense when they are, in fact, an investment. And it...