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What is digital transformation?

What is digital transformation?

Digital transformation helps companies in all industries stay competitive and keep up with the demands of their customers. Companies and consumers are being forced to use technology as a means of survival. And it is the same technology that facilitates this change in...
Customer Engagement: competitive differentiator

Customer Engagement: competitive differentiator

To talk about Customer Engagement is to understand that customers with a deep connection to your company will buy more and stay loyal to your brand regardless of how the economy is going. The term Customer Engagement (CE) refers to the brand-centric interactions that...