by Andrea Aymes | Oct 4, 2021 | Blog
If CX is the perception that consumers have of your organization, Customer Experience Management (CXM) is your strategy to control it. What is Customer Experience? Do you remember how you felt during the last purchase you made? That’s what customer experience is...
by Andrea Aymes | Oct 4, 2021 | Blog
Elevated CX metrics mean little without an associated increase in financial results. 74% of consumers will abandon a brand if they find the buying process too complicated. Only in the United States, customers who switch brands due to bad CX cost businesses $ 1.6...
by Andrea Aymes | Oct 4, 2021 | Blog
If you are looking to build loyalty, the first thing to look at is customer experience Today it has become common to speak of customer experience as a pillar for the growth of a company. However, CX is not a trendy concept or a magic bullet. If you want to implement...
by Andrea Aymes | Mar 8, 2021 | Blog
Business leaders believe that Customer Engagement is a key competitive differentiator in 2021. They are not wrong: McKinsey recently wrote that organizations that create a distinctive customer experience will recover faster from the pandemic. A fully committed...
by Andrea Aymes | Mar 1, 2021 | Blog
To talk about Customer Engagement is to understand that customers with a deep connection to your company will buy more and stay loyal to your brand regardless of how the economy is going. The term Customer Engagement (CE) refers to the brand-centric interactions that...
