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CX, CXM and CRM: what they are and what for

CX, CXM and CRM: what they are and what for

If CX is the perception that consumers have of your organization, Customer Experience Management (CXM) is your strategy to control it. What is Customer Experience? Do you remember how you felt during the last purchase you made? That’s what customer experience is...
What is digital transformation?

What is digital transformation?

Digital transformation helps companies in all industries stay competitive and keep up with the demands of their customers. Companies and consumers are being forced to use technology as a means of survival. And it is the same technology that facilitates this change in...